Celem jest przekazanie programu nowoczesnej wiedzy niezbędnej pracownikom kadry menedżerskiej do zarządzania międzynarodowymi sieciami hotelarskimi.
Zajęcia odbywają się w podziale na trzy moduły tematyczne:
1) Management, Finance and Marketing
- Financial Management,
- Financial Controlling,
- Company Strategy,
- Marketing of services,
- Quality Management,
2) Human Resource Managemant
- Team Management and Team Building - styles of leadership,
- Change Management,
- Goal settings, Motivation, Performance monitoring and Performance evaluation,
- Employment process, team development and team coaching,
- Effective meetings and stimulation of creativity in team,
- Personal effectiveness of manager and Individual feedback session,
- Savior-vivre. Work etiquette in hotel environment,
3) Operational Management Techniques
- Negotiation and Sales techniques applied in the hotel industry,
- Project Management,
- Food and Beverage Management,
- Hygiene in the Hotel Business (HACC),
- Rooms division Management,
- Yield Management/Revenue Management
- Creativity workshop,
- Integration workshop.