Registration for the event.
Programme of the event:
8:30 – 9:00 - Registration of the attendees
9:00 – 9:10 - Opening of the meeting by dr hab. Agnieszka Kurczewska, prof. UL, UL Vice-Rector for External Relations
9:10 – 9:55 - Basic issues concerning functioning on the ASEAN markets:
General characteristics of ASEAN: the role of culture and intercultural differences in business relations, the role of stereotypes in contacts with foreign partners – dr hab. Dominik Mierzejewski, prof. UL, Centre for Asian Affairs, University of Lodz
Economic characteristics of the Southeast Asia region (Indonesia, Vietnam, Malaysia, Singapore) – Mateusz Chatys, Centre for Asian Affairs, UL.
09:55 – 10:10 - Coffee break
10:10 – 11:40 - Introduction to the topic of trade activities with ASEAN countries:
Institutional support for Polish business in South-East Asian countries – Aneta Piotrowska, Consultant at the Export Centre, Polish Investment and Trade Agency
Preparing a company for international expansion. First steps in international expansion – Wojciech Nowicki, Expert in the Partnership and Communication Department, Polish Investment and Trade Agency
Food and cosmetics market on the example of Vietnam, Indonesia and Singapore. Why is it worth choosing South-East Asian markets? Strategic sectors for Polish export, legal and economic conditions, perspectives and barriers. Development opportunities for Polish companies on ASEAN markets. Structure of Polish export on ASEAN markets.
Speakers:
- Ngan Ho Thi Hanh – Business Development Manager of the International Trade Office in Vietnam,
- Jacek Kołomyjec – Manager of the International Trade Office in Indonesia,
- Maja Justyna – Business Development Manager of the Singapore International Trade Office.
Success stories: examples of Polish companies present on the Southeast Asian markets, practical advice for Polish exporters for difficult times:
- Andrzej Jakubowski – Polish Business Club in Jakarta,
- Adrian Winiarz – Export Director, Bielenda,
- Anna Gętka – Export Manager, Bakalland,
- Beata Łakoma – Business Development Manager, Lestello.
11:30 – 12:00 - Questions and answers session
12:00 – 12:30 - Networking