Centrum Komunikacji Marki

Who are we?

The University of Lodz Centre for Brand Communications is a team of committed people who will help you take care of the image of our university!

#freeyourmind

Our task is to integrate and coordinate the UniLodz's image activities, in the area of broadly understood external and internal communication. We consist of the Creative Department, Internal Communications Department and the Press Office.

What do we do?

• We take care of the consistency of internal, external and image communication at the University of Lodz,
• we designate, initiate, implement and support image projects and tasks implemented centrally at UniLodz, and to the extent possible, we also support activities of other university units in this respect,
• we manage and coordinate contacts with the media,
• we coordinate editorial work of the website in the area of news (Press Office) and the information architecture of the university's main page,
• we coordinate the UniLodz social media,
• we edit and publish news/announcements in the Employee Service and, in cooperation with the units responsible in terms of content, build the Employee Knowledge Base in the Employee service,
• we prepare and coordinate the sending of the #UniLodz Employee Zone mailing,
• we ensure that the university's image activities are consistent with the applicable visual identification and the UniLodz strategy.

What does it mean?

• We manage internal university communication within the employee area,
• we create and edit image content for central administration projects, including content for the main zones of the university website,
• we provide support in the broadly understood area of photo, video and graphics, including: spots, podcasts, short image recordings for central administration, photos from the university events, image photos, photos for projects initiated by central administration units, graphics for social media, on the www, posters, leaflets, business cards, gadget designs, logos, PowerPoint presentations for central administration units,
• we cooperate with the IT Centre in the area of UI/UX for the university websites and applications, including creation and evaluation of information architecture,
• to the extent possible, we provide support for other university units (except for central administration), including faculties in the above areas.

We make sure that UniLodz is a modern, open university, created by a community of professionals from various areas!