Visual Identification

At the turn of 2016 and 2017, we began the process of refreshing the university's image. The impetus for change was our mission – to create a modern, open and community-oriented university, ready to respond courageously to the challenges of the future. All these values gave direction to the new visual identity, which included the creation of a logo, a graphic system and the slogan "Free your mind".

The change did not only concern visuals and the slogan – it also included the need to consistently and consciously communicate who we are as a community. Thanks to this, we have gained a distinctive, recognisable image as a university – both in Poland and abroad.

The new visual identity underlines the values that are close to our hearts: courage, curiosity, commitment, cooperation and respect. It was based on reflection on the heritage of the University of Lodz, particularly in the context of its first Rector, Prof. Tadeusz Kotarbiński. The idea of a "man of good job" that he created continues to inspire us to build a bold, responsible and humane university.

Our visual identity is not just about aesthetics – it is a language of symbols and forms through which we communicate who we are and what we believe in. The design system is simple, clear and modern, which helps to strengthen the community and facilitates recognition, even outside the academic world.

 

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