I support the Head of the Scientific Information and Bibliometric Analysis Division in planning, coordinating and implementing the Division’s activities, while also contributing to the development of services and initiatives addressed to the academic community of the University of Lodz.
I coordinate activities promoting the scientific, educational, cultural and service offer of the University of Lodz Library. I am responsible for planning and implementing communication and branding strategies, developing the Library’s presence on social media, and preparing informational, educational and promotional materials.
I coordinate the educational activities of the University of Lodz Library, develop training programmes, and create resources that support the development of information literacy and communication skills among students, doctoral candidates, researchers and librarians.
I collaborate with University of Lodz units, cultural institutions, community organizations and external partners in the implementation of projects, events and initiatives that promote science, culture and the Library’s activities. I also coordinate cooperation with students within the BUŁ Ambassadors Programme, supporting their engagement and the development of their own initiatives.
I actively contribute to the development of the Division’s services, initiate activities aimed at promoting science, strengthening relationships with users, and enhancing the role of the University of Lodz Library as a partner in the University’s research, educational and social activities. In the absence of the Head of the Division, I assume responsibility for the day-to-day management of the Division’s operations.
I have been associated with the University of Lodz since 2011. Since 2013, I have been a member of the University of Lodz Library Promotion Team, where I am responsible for coordinating promotional activities and developing communication strategies. At the same time, I coordinate the Library’s educational activities, supporting the development of training and educational programs for students, doctoral candidates, academic staff, and librarians.
My work combines promotional, educational, and organizational responsibilities. I collaborate closely with students through the BUŁ Ambassador Program, encouraging their engagement in the Library’s activities and supporting initiatives that promote its services and values. As the Deputy Head of the Scientific Information and Bibliometric Analysis Unit, I am also involved in managing the Unit’s day-to-day operations, co-organizing its work, and contributing to the development of its services and projects.
I specialize in communication, social media, and branding, combining strategic expertise with a creative approach to graphic design and illustration. Drawing on my artistic background, I develop promotional campaigns, events, and initiatives that engage diverse audiences and help connect the academic community with the wider public. I actively collaborate with external partners, supporting the promotion of the University of Lodz Library’s services and initiatives.
I design and deliver original training programs in promotion, team management, design thinking, and brand building. I am a graduate of the Academy of Photography in Warsaw, hold a degree in Journalism and Social Communication, and have completed the Mini MBA Management Program at the University of Lodz. I apply my artistic experience to creating innovative and engaging solutions in visual communication, education, and promotional strategy.
Jana Matejki 32/38 90-237 Łódź
Jana Matejki 32/38 room: S 108 90-237 Łódź
e-mail: beata.gamrowska@lib.uni.lodz.pl
Jana Matejki 32/38 90-237 Łódź