Beata Gotwald graduated from international relations (speciality: euromarketing) and pedagogy (speciality: preschool and early-school education) in 2010. In 2016 she received a PhD in economic sciences in the area of management. The topic of the doctoral thesis was related to the role of online marketing in demand creation and stimulation. She published: 4 books, over 50 chapters in books and over 20 papers in journals (including those as a co-author). She participated in more than 60 conferences, mainly - presenting research results. She works at the University of Lodz since 2014, where she fulfills her research and teaching passions.

Omnichannel marketing, marketing communication, customer behaviour, sailing.

Awarded with:

• Team Award by the Rector of the University of Lodz and the Team Award by the Rector of Poznan Economic University
• The Award of the University of Lodz Foundation for the best PhD Student in the area of Social Sciences
• The Scholarship of the Polish Prime Minister
• The Scholarship of the Polish Ministry of Science and Higher Education (three times)
• The Medal for Glorious Studies
• The Congratulatory Letter of the Rector of University of Lodz