Bogumiła Fiołek-Lubczyńska, assistant professor, Department of Journalism and Social Communication, University of Lodz. Author of the monographs Film, Television, and Computers in Humanities Education: On Audiovisual Texts of Culture, Impuls, Cracow 2004, and Rhetoric in Andrzej Fidyk's Film Images of the World, University of Lodz Press, Lodz 2016. Her research interests lie in the study of the connections between audiovisual cultural texts (documentary film, television reportage, the author's film) and rhetoric.