PROFIL PRACOWNIKA: Małgorzata Karpińska-Krakowiak

I run experimental research on consumer behavior and advertising at the University of Lodz (Poland) and European University Viadrina (Germany). I have been cooperating with research partners from the Complex Systems and Artificial Intelligence Research Center (CSAI) at the University of Milano-Bicocca in Milan (Italy) and King's College London (United Kingdom). I have won multiple research scholarships from the DAAD (Deutscher Akademischer Austauschdienst in Germany) and many international grants financed by the DFG (Deutsche Forschungsgemeinschaft in Germany) and the NCN (National Science Center in Poland). I was the first Polish scholar to win an award from the European Advertising Academy. So far, I have published my research findings in:

• Journal of Interactive Marketing,
• Journal of Advertising,
• Journal of Advertising Research,
• International Journal of Advertising,
• Journal of Business Research.

Prior to entering academia, I worked in an advertising agency as a strategy manager and was responsible for advertising projects for many international brands, including Masterfoods, Nestlé, Pepsi, Storck, Heinz, Colgate-Palmolive, and Kimberly-Clark.