PROFIL PRACOWNIKA: Marcin Frątczak

 

I am responsible for the promotion and accessibility of physical and digital publications of Lodz University Press.

 

I create promotion and communication strategies and implement them with e.g. marketing campaigns, advertising materials, and videos.

 

I coordinate the work of the Sales and Promotion Department and collaborate with other departments at the University of Lodz. I also work with our external partners, taking care of the positive experience of our customers, readers, authors, and the widespread availability of our books.