Strategy and Planning

• Developing and implementing a comprehensive promotional strategy for the Faculty, aimed at increasing its recognition and appeal among prospective students, current students, business and scientific partners, and the media.

• Planning, organizing, and coordinating promotional activities.

Communication and Content

• Supervising and creating content for the Faculty's websites, social media profiles (e.g., Facebook, Instagram, LinkedIn, TikTok), and other promotional materials.

• Managing social media communication, including moderating discussions and responding to inquiries.

• Collaborating with journalists and media to publish information about the Faculty's scientific achievements and projects.

Public Relations and Image

• Creating and maintaining a positive image of the Faculty of Biology and Environmental Protection.

• Cooperating with other University of Łódź units and external entities to carry out joint promotional projects.

Analysis and Reporting

• Monitoring trends in higher education promotion.