Research and teaching staff Tasks performed within the scope of the position: Publishing scientific papers, undertaking scientific and research cooperation, disseminating research results through publication, participating in scientific conferences, conducting research commissioned by external organizations, undertaking research cooperation with foreign universities, undertaking scientific and research cooperation with organizations external to the University of Łódź, organizing and participating in scientific research, performing organizational tasks, conducting diploma, master's, and doctoral seminars

. In his scientific and teaching work, he deals with marketing strategy issues in various markets and contemporary marketing strategies and marketing and financial analyses, in particular:

Comparative analysis of global best practices,

The impact of the pandemic on development strategies, marketing effectiveness, and the financial results of companies and enterprises, Marketing and financial interface, marketing management in practice - active cooperation and contacts with practitioners.

Codes of good practice, best business practices, and especially marketing

Building and implementing dashboards together with marketing analysts, Marketing strategies of companies operating in the cloud.

Functions performed

Member of the Faculty Council of Management at the University of Łódź

Member of the Polish Scientific Marketing Society

Member of GSSI

I am the Coordinator of the Marketing Management in Practice course for full-time and part-time students. The course has been running since 2014. I organize lectures with practitioners as part of various classes on marketing, customer relationship building, and marketing strategies.

Awards for scientific activity: Gold Medal for long service 3.09.2024