I support the development and strengthening of the image of the University of Łódź. I am responsible for creating content for various communication channels, covering events, and conducting interviews with inspiring figures from the world of science and culture. I make it my mission to showcase what is unique within the university community. I cooperate with the press office, supporting both communication activities and the organization of media events. I use the experience I gained in the media to build an effective, consistent, and engaging narrative about the University.