Dr Dominika Kaczorowska-Spychalska says:
Internet of Behaviour (IoB) is currently one of the key trends discussed in the context of the possibility of using our behavioural data, gathered for instance by social networking sites or online stores. Information obtained this way can be increasingly used not only to predict, but also to create our behaviour in the social and consumer dimension – says dr Dominika Kaczorowska-Spychalska. IoB combines technological potential of the Internet of Things, associated with the collection of such data about us, with the achievements of behavioural psychology, which allows for the data understanding. However, this raises growing concerns about our privacy, security and ethics.
The distinguished experts being members of the panel include: Zofia Dzik President of the Humanites Institute, Chair of the Programme Council of the Centre for Ethics of Technology, Robert Kroplewski, High-Level Expert Group on AI, Representative of the Minister of Digitalisation for the Information Society at the Chancellery of the Prime Minister, Katarzyna Paliwoda Head of Emerging Markets Central & Eastern Europe META (formerly Facebook), Katarzyna Sanak-Kosmowska Cracow University of Economics, Kinga Stopczyńska University of Lodz, Director of the PR & Marketing Department at Marinex International.
Will the IoB will prove to be a boon or a curse of our times? – we will probably find out soon.
Source: Faculty of Management, UL