This year’s project challenge was prepared in cooperation with Termy Poddębice and focused on developing a brand strategy and marketing communication aimed at increasing the facility’s recognition and attracting new customers.
Working in project teams, the students conducted analyses of the market, competition and customer needs, and subsequently prepared recommendations concerning brand positioning, communication activities, and directions for the further marketing development of Termy Poddębice. The project final provided an opportunity to present the developed solutions to representatives of business, local government, and the academic community.
The Group Field Project is one of the key components of the MBA programme, enabling participants to apply the knowledge acquired during their studies to solving real business challenges. It also creates a unique platform for cooperation between the university, business, and local government, resulting in practical recommendations supporting organisational development.
We would like to extend our sincere thanks to dr hab. Leszek Bohdanowicz, Associate Professor at the University of Lodz for his substantive supervision of the project and support provided to the students throughout its implementation, as well as to Tomasz Kudrzycki (DIMAQ) and Dr Bartłomiej Kurzyk for their insightful, reliable and substantive evaluation.
We would also like to thank the Mayor of Poddębice, Piotr Sęczkowski, and the President of Geotermia Poddębice, Paweł Plewiński, for their trust, hospitality, and for entrusting our students with the delivery of such an important and ambitious project.
Congratulations to all MBA participants of the 28th edition on their professional presentations and the high quality of the prepared studies. We are confident that the developed solutions will become a valuable inspiration for the further development and promotion of Termy Poddębice.
Business Development Centre
Faculty of Management, University of Lodz
ul. Matejki 22/26, 90-237 Łódź
P: +48 42 635 62 57
e-mail: crb@wz.uni.lodz.pl
