25 Hours for an Idea
Ideathon Marketing Wave is a nationwide competition in which participants tackle real marketing challenges prepared by well-known brands. In this year’s edition, more than 440 individuals applied to take part, from whom finalists were selected to work in randomly assigned five-person teams.
Participants of the ideathon had exactly 25 hours to create a concept for a marketing campaign. The work began with analysing the brief and participating in intensive introductory workshops, followed by brainstorming, designing solutions and refining the communication strategy.
Campaign for Polsat Media and the Winning Project
Julia Markowska's team carried out a task prepared by Polsat Media. The challenge was to develop a B2B campaign that would expand and improve existing marketing solutions. The team’s project received the highest score from the competition jury and won the main prize, standing out both for its strategic quality and its fresh approach to the problem.
Julia’s success is an example of effectively combining academic education with market practice. It also demonstrates how students, even at the beginning of their professional paths, can successfully compete in real marketing projects!
