senior lecturer, Head of Studies in English "Digital Communication and Social Media for Management"
Department of Marketing
Member of the Group of Experts at the Faculty of Management.
Author of several dozen publications in the field of marketing communication, including social media, incl. books "Influencer marketing in the era of new media" and "Creating a brand image with the use of modern forms of communication. Second edition updated ”.
A business practitioner with many years of experience in working with leading brands and media.
An expert in the field of social media and crisis PR.
Conducts projects in the field of Public Relations, Social Media, Influencer Marketing, Branding and Design Marketing on the Polish and international market.
A trainer in the field of broadly understood marketing communication and social media.
The head and co-founder of the only Polish field of study "Digital Communication and Social media for management" conducted in English at the Faculty of Management, University of Lodz.
Nominated in the plebiscite of the Polska Press Group "Personality of the Year 2020" of the Lodz region in the field of Science
Winner of the Rector of the University of Lodz Award for teaching achievements (2022)
Winner of the Team Award of the Rector of the University of Lodz for the textbook "Creating and implementing enterprise marketing strategies. Case studies" (2017)
Interests
social media
influncer marketing
customer behaviour
design
fashion PR
Office hours
senior lecturer, Head of Studies in English "Digital Communication and Social Media for Management"
Department of Marketing
CYCLICAL DUTY
THURSDAY
10:00 - 12:00|Remote office
Dear Students, All questions, concerns, and issues are discussed exclusively during consultation hours. I do not respond to emails, as meeting in person (or online) allows us to clarify matters much more quickly and effectively than through correspondence. Please register for consultations at least 48 hours before your selected date. There is also the possibility of meeting with me at the Faculty. In such a case, please send a message so that we can arrange a convenient time. Consultations take place on Thursdays from 10:00 a.m. to 12:00 p.m. Any changes regarding consultation hours will be announced in the consultation room. Consultations in the summer semester begin on March 5th..
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