Scope of Responsibilities

Dr Kinga Stopczyńska

• Head of the English-taught degree programme Digital Communication and Social Media for Management

• Member of the Faculty of Management Expert Council

• Member of the Research Community of the University of Łódź

Teaching Activity

Lecturer in full-time, part-time and postgraduate programmes (in Polish and English), delivering courses such as:

• Social Media & Mobile Marketing

• Public Relations

• Fashion Public Relations

• Influencer Marketing

• Storytelling

• Social Media Tool Box

• Marketing Communication

• Social Media Management

• Crisis Communication in Social Media

• Social Media (Postgraduate Studies)

Academic and Expert Engagement

• Supervision of semester and project-based student work

• Thesis supervision and reviewing (BA and MA level)

• Ensuring high standards of teaching quality

• Cooperation with business partners and media representatives

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Research and Professional Interests

• Social Media

• Influencer Marketing

• AI

• Media Relations

• Marketing Communication

• Public Relations

• Fashion Public Relations

• Pharma Marketing

• Design

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