Employee

employee photo

dr

Kinga Stopczyńska

POSITION:
Assistant Professor, Head of the English-taught Degree Programme “Digital Communication and Social Media for Management”
Department of Marketing, Faculty of Management

Scientific and social media profiles

Job description

Assistant Professor, Head of the English-taught Degree Programme “Digital Communication and Social Media for Management”

Department of Marketing


Scope of Responsibilities

Dr Kinga Stopczyńska

  • Head of the English-taught degree programme Digital Communication and Social Media for Management

  • Member of the Faculty of Management Expert Council

  • Member of the Research Community of the University of Łódź

Teaching Activity

Lecturer in full-time, part-time and postgraduate programmes (in Polish and English), delivering courses such as:

  • Social Media & Mobile Marketing

  • Public Relations

  • Fashion Public Relations

  • Influencer Marketing

  • Storytelling

  • Social Media Tool Box

  • Marketing Communication

  • Social Media Management

  • Crisis Communication in Social Media

  • Social Media (Postgraduate Studies)

Academic and Expert Engagement

  • Supervision of semester and project-based student work

  • Thesis supervision and reviewing (BA and MA level)

  • Ensuring high standards of teaching quality

  • Cooperation with business partners and media representatives

Research and Professional Interests

  • Digital Marketing

  • Social Media Management

  • Influencer Marketing

  • AI

  • Media Relations

  • Marketing Communication

  • Public Relations

  • Fashion Public Relations

  • Pharma Marketing

  • Design



Bio


Professional Profile

  • A business practitioner and researcher with many years of experience in marketing communication and brand management.
  • An expert who actively bridges the world of academia and market practice, specializing in marketing communication, public relations, social media, and influencer marketing.
  • A promoter of knowledge and commentator on market phenomena – collaborates with the media as an expert, popularizing knowledge in business, academic, and social contexts.
  • Head and co-creator of the unique, nationwide English-language degree program “Digital Communication and Social Media for Management”, delivered at the University of Łódź (Faculty of Management). Member of the Faculty of Management Expert Group and representative of the university in the prestigious “Science Inspires” project.
  • Author of dozens of scientific publications in the field of marketing communication and new media, including recognized monographs:
    • Influencer Marketing in the Era of New Media (2021)
    • Brand Image Creation Using Modern Forms of Communication. Second Updated Edition (2021)
    • Brand Image Creation Using Modern Forms of Communication (2017)
  • Implements advisory and strategic projects in both the Polish and international markets in the areas of Public Relations, Social Media, Influencer Marketing, Branding, and Design Marketing.
  • Supports brands in building competitive advantage through modern, integrated communication strategies.
  • Trainer and educator specializing in developing strategic and creative competencies in marketing and digital communication.

Interests

  • Digital Marketing – development and optimization of data-driven digital marketing strategies
  • Social Media Management – strategic management of brand communication across social media platforms
  • Influencer Marketing – design and execution of influencer-led campaigns, building authentic brand–creator relationships
  • Brand Crisis Management & Reputation Protection – managing crisis situations and safeguarding brand reputation in digital environments
  • Artificial Intelligence in Marketing – application of AI in content creation, data analysis, and marketing automation
  • Consumer Behavior – analysis of consumer decision-making processes and digital customer journeys
  • Design & Brand Experience – creation of cohesive brand identity and impactful customer experiences
  • Fashion Public Relations – strategic communication for fashion brands, including media relations and influencer collaborations
  • Pharma Marketing – responsible and evidence-based marketing communication in the healthcare and pharmaceutical sector


    • Achievements

    • Nominated in the Polska Press Group plebiscite “Personality of the Year 2020” in the Science category (Łódź Voivodeship).
    • Recipient of the Rector’s Team Award of the University of Łódź for the textbook “Kreowanie i realizacja strategii marketingowych przedsiębiorstwa. Studia przypadku” (2017).
    • Recipient of the Rector’s Award of the University of Łódź for teaching achievements (2022).
    • Recipient of the Rector’s Award of the University of Łódź for organizational achievements (2023).
    • Recipient of the Rector’s Award of the University of Łódź – individual second-degree award for organizational achievements (2025).
    • Recipient of the Rector’s Award of the University of Łódź – award granted for teaching activities (2025).




    Office hours

    Assistant Professor, Head of the English-taught Degree Programme “Digital Communication and Social Media for Management”

    Department of Marketing

    CYCLICAL DUTY

    THURSDAY

    10:00 - 12:00|Remote office

    Dear Students, all questions, concerns, and issues are addressed exclusively during consultation hours. I do not provide responses via email, as direct meetings allow us to resolve matters much more quickly and effectively than through correspondence. To participate in consultations, please send a request via MS Teams to join the Consultation Room. Requests are approved no later than on the day of the consultation. Once accepted, you may attend consultations throughout the semester during the designated hours by joining via the Consultation Room Calendar. Consultations take place on Thursdays from 10:00 to 12:00. There is no appointment system for specific time slots, and I do not schedule individual meetings. This policy is based on past experience, where reserved slots were not used, limiting access for other students. During the designated time, I remain fully available to you. It is also possible to meet in person at the Faculty. In such cases, please first join an online consultation, during which we will arrange a suitable date for the on-site meeting. Any changes regarding consultation hours will be communicated in the Consultation Room. Consultations in the summer semester begin on March 5.

    LINK TO MEETING

    Matejki 22/26 room: 227 90-237 Łódź

    Contact

    Assistant Professor, Head of the English-taught Degree Programme “Digital Communication and Social Media for Management”

    Department of Marketing

    phone: 42-635-52-05

    phone: 42-635-52-04

    www:

    Matejki 22/26 90-237 Łódź room: 227

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    UNIVERSITY OF LODZ

     

    Narutowicza 68, 90-136 LODZ

    fax: 00 48 42/665 57 71, 00 48 42/635 40 43

    NIP: 724 000 32 43

    Funduszepleu
    Projekt Multiportalu UŁ współfinansowany z funduszy Unii Europejskiej w ramach konkursu NCBR