senior lecturer, Head of Studies in English "Digital Communication and Social Media for Management"
Department of Marketing
Member of the Group of Experts at the Faculty of Management.
Author of several dozen publications in the field of marketing communication, including social media, incl. books "Influencer marketing in the era of new media" and "Creating a brand image with the use of modern forms of communication. Second edition updated ”.
A business practitioner with many years of experience in working with leading brands and media.
An expert in the field of social media and crisis PR.
Conducts projects in the field of Public Relations, Social Media, Influencer Marketing, Branding and Design Marketing on the Polish and international market.
A trainer in the field of broadly understood marketing communication and social media.
The head and co-founder of the only Polish field of study "Digital Communication and Social media for management" conducted in English at the Faculty of Management, University of Lodz.
Nominated in the plebiscite of the Polska Press Group "Personality of the Year 2020" of the Lodz region in the field of Science
Winner of the Rector of the University of Lodz Award for teaching achievements (2022)
Winner of the Team Award of the Rector of the University of Lodz for the textbook "Creating and implementing enterprise marketing strategies. Case studies" (2017)
Interests
social media
influncer marketing
customer behaviour
design
fashion PR
Office hours
senior lecturer, Head of Studies in English "Digital Communication and Social Media for Management"
Department of Marketing
CYCLICAL DUTY
SATURDAY
18:00 - 19:00|Remote office
Dear Students, All questions, concerns, and issues will be addressed only during consultation hours. This means that I do not respond to emails, as matters can be resolved much faster during consultations than through email exchanges. I am available at the times listed below – you are most welcome to join. Please remember to register for the consultation room at least 24 hours in advance of the time you would like to meet with me. If you would like to meet me for consultations at the Faculty, this is of course possible – please let me know, and we will arrange a suitable time for such a meeting. bit.ly/KONSULTACJE-DRKINGASTOPCZYŃSKA Consultation hours: • For part-time students: Saturdays – October 4, 11, 18, from 18:00 to 19:00 Any changes regarding consultations will be published in the consultation room.
Dear Students, All questions, concerns, and issues will be addressed only during consultation hours. This means that I do not respond to emails, as matters can be resolved much faster during consultations than through email exchanges. I am available at the times listed below and warmly invite you to join. Please remember to sign up for a consultation slot at least 24 hours in advance of the time you would like to meet with me. If you would like to meet me for consultations at the Faculty, of course this is possible. Please let me know, and we will arrange a suitable time for such a meeting. Consultation hours: For full-time students: Wednesdays, 10:00–11:00 Any changes to the consultation schedule will be published in the consultation room. Consultations for full-time students will start on October 8, 2025.
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